Theme Speakers

Speakers

Accommodated Theme

Theme Cog

Focus Theme

CORPORATE COMMUNICATIONS AND ITS IMPACT ON CUSTOMER RETENTION Economic literature has been focusing frequently on the impact of systematic coordination of all communication instmments, coming to the result that well managed corporate communications may strengthen return on sales. The justification of this assumption is the concept of market focused management, i.e. the strict orientation of all...

Focus Theme

1997 continues China's long march toI + Enterprise bonds were issued by sevwards affluence. GDP growth was 8.7% in 1996, preceded by two years of 10% growth, and forecast to increase again in 1997. Patriarch Deng Xiaoping's death in early 1997 did little to stem the flow of bullish economic statistics. China's gross domestic product reached US$ 3.6 trillion at purchasing power parity1 or about ...